‘ONEArmenia’ Recruits Santas

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YEREVAN—On Wed., Nov. 25, ONEArmenia launched “Santas Wanted!”, a platform that enables people around the world to gift Christmas presents to children in villages in Armenia.

On Nov. 25, ONEArmenia launched ‘Santas Wanted!’

This campaign aims to give children the joy of opening a brand new gift—something they may not otherwise get the opportunity to do. ONEArmenia has hand-picked products that are meaningful not only for the children who receive them, but also for the adults who produce them and, by extension, the people who gift them.

Weekly readers can browse products from local businesses on the campaign page online and find that perfect gift they would like to give. Once purchased, ONEArmenia, in partnership with Children of Armenia Fund (COAF), will distribute them to children in underdeveloped villages.

Each business has its own unique mission and products, but they all have one thing in common: Everything is made in Armenia. The gifts include a variety of products to put a smile on any child’s face. Books published by Zangak, a publishing house located in Yerevan, for example, will not only benefit 1 student, but a whole classroom in some of the 33 schools that COAF serves in villages in Armenia.

Or readers can purchase the gift of warmth for children, who go to school in harsh winters, by purchasing products from the Homeland Development Initiative Foundation, which works to create sustainable development in rural villages in Armenia by empowering women to turn their skills into profitable businesses, thereby allowing them to support their families.

Readers can also ensure that the children are fitted with proper footwear so that all that beautiful, magical snow doesn’t turn into a major, freezing, slushy pain in the, well, foot. AVA Shoes and Yeghvard are two quality, stylish shoe options available for purchase. ONEArmenia has selected the more sturdy, durable, and naturally stylish boots from AVA—named after Syrian-Armenian founders Antranig, Viken, and Anto, who opened their factory in 2014—and the classic iconic Soviet era sneaker from the Yeghvard shoe factory.

And if you like the idea of supporting the economies in border villages, you can purchase a pot of honey from Honey.am, which takes a more sticky approach to creating positive social impact. The production and distribution of their products contributes to the formation of “viable, self-organizing communities,” while also encouraging the development of a healthier culture of eating by substituting processed sugar with natural, local honey. A jar of this honey can serve an entire family weeks, or maybe just one week (it is delicious), and it comes with a cute little bee toy made by women living in border villages.

Last, but not least, ONEArmenia has partnered with ArmTab once again, following last year’s campaign with Orran to bring the first tablets made in Armenia to 100 Armenian teens. This year, in an effort to continue making the latest technology available to Armenia’s youth, the flashiest Santas Wanted! gift available for purchase is a tablet that will be equipped with free, educational apps.

ONEArmenia has created the platform for people all around the world to purchase gifts for children in Armenia, and it’s as easy as a few clicks of the mouse.

Source: Armenian Weekly
Link: ‘ONEArmenia’ Recruits Santas